When Name, Image, Likeness first came to college sports, many wondered what the top deals, for the top players would look like.
But while everyone was focused on the obvious names, the Bryce Young's, Spencer Rattler's etc., what few realized was that it was female athletes - the ones with massive social media followings for, ahem, obvious reasons - would probably be the ones who capitalized the most.
Well on Tuesday, we got further proof of that, when Olivia Dunne, a gymnast at LSU, announced her first NIL deal. It came with clothing brand Vuori.
The news was first reported by Forbes, with Darren Rovell later revealing the deal was believed to be in the high six figures.
Again though, the news isn't really all that surprising. Dunne has created a monster brand on social media, with over 1.3 million followers on Instagram and over 4.4 million on TikTok. As part of the deal, per Forbes, she will use that social media platform to not only push the product, but do social media takeovers and similar things.
With NIL, we have entered a brand new era of college sports.
Something tells me with social media feeds like this, it won't be her last deal either.